Disclaimer: do not read this unless you can accept ideas as mental yoga, and not as suggestions, recommendations or opinions.
Marketing Myopia occurs when company leaders define their mission too narrowly, resulting in business nearsightedness or shortsightedness.
Depending on who you ask, you will get different answers about which consumers’ behavior drove the credit crisis.
The 2010 census will tell us that a staggering number of households do not have children living in them. And a large number of these households are comprised of single people—many of them women. Does this mean the American family is in decline?