The Life Insurance Industry has been in distress for years over the aging field force problem—and their resulting inability to reach younger consumers.
The generational communication gap is becoming an abyss. With the proliferation of social media, texting and other technologies, young people today have all but nearly abandoned the communication technologies and norms that were popular as little as 10 years ago
Have you ever seen a marketing message for either a financial or an insurance companythat has more disclosure and disclaimer information than actual content? Did you read all of that legal copy? (It’s pretty much a given you didn’t.)
Here’s a crazy question: How would Wayne Gretzky run an insurance company? He would be looking at ways to crack the code in Generation Y (Millenials). And Why? Because if the insurance industry wants to look forward and get ahead, companies need to know