Topic: Future Trends

Mortality: Unleashing Its Hidden Sex Appeal

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As seen on LifeHealthPro Ha! I made you look! Seriously. It’s time for the mortality librarian to take off her glasses, let down her hair, and enjoy some positive attention for a change. The life insurance industry chalks up a lot of negative consumer perceptions to the fact that we have to talk about death. However,   …Continue Reading

Hedging Your Innovation Risks Through Proper Budget Asset Allocation

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In the world of finance, asset allocation is a commonly used technique to determine where to put an individual’s money to get optimum returns.

What Business Are Insurance Companies REALLY In?

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Marketing Myopia occurs when company leaders define their mission too narrowly, resulting in business nearsightedness or shortsightedness.

Financial Services And Insurance Innovation: No More “Fine Print”

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Have you ever seen a marketing message for either a financial or an insurance companythat has more disclosure and disclaimer information than actual content? Did you read all of that legal copy? (It’s pretty much a given you didn’t.)