As seen on LifeHealthPro Ha! I made you look! Seriously. It’s time for the mortality librarian to take off her glasses, let down her hair, and enjoy some positive attention for a change. The life insurance industry chalks up a lot of negative consumer perceptions to the fact that we have to talk about death. However, …Continue Reading
In the world of finance, asset allocation is a commonly used technique to determine where to put an individual’s money to get optimum returns.
Marketing Myopia occurs when company leaders define their mission too narrowly, resulting in business nearsightedness or shortsightedness.
Have you ever seen a marketing message for either a financial or an insurance companythat has more disclosure and disclaimer information than actual content? Did you read all of that legal copy? (It’s pretty much a given you didn’t.)