The insurance industry is ripe for reinvention. Flirting with the Uninterested is our contribution to help leaders like you begin innovating in a “sold, not bought” category.
Do you suspect that there is some brilliant, forward-thinking entrepreneur in a garage somewhere about to reinvent the game? Do you find it hard to make your case for leading change, while everyone else is still talking the same way, doing the same things, and getting the same results? Read More
August 27, 2014
As seen on LifeHealthPro Ha! I made you look! Seriously. It’s time for the mortality librarian to take off her glasses, let down her hair, and enjoy some positive attention for a change. The life insurance industry chalks up a lot of negative consumer perceptions to the fact that we have to talk about death. However, …Continue Reading
July 30, 2014
It’s official. Not everyone assumes that age 65 will mean fishing, gorgeous sunsets, a thick, perfectly tousled head of platinum hair and a spouse who has aged equally well.
June 23, 2014
Using the words shopping and life insurance in the same sentence is the first indication that the “sold, not bought” paradigm is flipping.
May 13, 2014
As seen on LifeHealthPro.com Opinion If you step outside on a quiet night, clear your mind, and cup your ear with your hand, you may be able to hear the faint sounds of leaders in the insurance industry saying, “I’m mad as hell, and I am not going to take it anymore!” Well, maybe not …Continue Reading