The insurance industry is ripe for reinvention. Flirting with the Uninterested is our contribution to help leaders like you begin innovating in a “sold, not bought” category.
Do you suspect that there is some brilliant, forward-thinking entrepreneur in a garage somewhere about to reinvent the game? Do you find it hard to make your case for leading change, while everyone else is still talking the same way, doing the same things, and getting the same results? Read More
October 29, 2014
There is something about selling on fear that we may inherently think is wrong, even if we intuitively believe it works.
September 24, 2014
An innovation opportunity lies with whoever explores this and, more important, tries something new.
August 27, 2014
As seen on LifeHealthPro Ha! I made you look! Seriously. It’s time for the mortality librarian to take off her glasses, let down her hair, and enjoy some positive attention for a change. The life insurance industry chalks up a lot of negative consumer perceptions to the fact that we have to talk about death. However, …Continue Reading
July 30, 2014
It’s official. Not everyone assumes that age 65 will mean fishing, gorgeous sunsets, a thick, perfectly tousled head of platinum hair and a spouse who has aged equally well.