The insurance industry is ripe for reinvention. Flirting with the Uninterested is our contribution to help leaders like you begin innovating in a “sold, not bought” category.
Do you suspect that there is some brilliant, forward-thinking entrepreneur in a garage somewhere about to reinvent the game? Do you find it hard to make your case for leading change, while everyone else is still talking the same way, doing the same things, and getting the same results? Read More
July 30, 2014
It’s official. Not everyone assumes that age 65 will mean fishing, gorgeous sunsets, a thick, perfectly tousled head of platinum hair and a spouse who has aged equally well.
June 23, 2014
Using the words shopping and life insurance in the same sentence is the first indication that the “sold, not bought” paradigm is flipping.
May 13, 2014
As seen on LifeHealthPro.com Opinion If you step outside on a quiet night, clear your mind, and cup your ear with your hand, you may be able to hear the faint sounds of leaders in the insurance industry saying, “I’m mad as hell, and I am not going to take it anymore!” Well, maybe not …Continue Reading
May 7, 2014
As seen on LifeHealthPro.com Innovation Insights If people understood the nature of insurance, how would that impact behavior? When I stop and think about where the life insurance industry is spending energy, I wonder if the balance is a bit off. In my experience, most energy is spent on making products less expensive; making products easier …Continue Reading