The insurance industry is ripe for reinvention. Flirting with the Uninterested is our contribution to help leaders like you begin innovating in a “sold, not bought” category.
Do you suspect that there is some brilliant, forward-thinking entrepreneur in a garage somewhere about to reinvent the game? Do you find it hard to make your case for leading change, while everyone else is still talking the same way, doing the same things, and getting the same results? Read More
June 23, 2014
Using the words shopping and life insurance in the same sentence is the first indication that the “sold, not bought” paradigm is flipping.
May 13, 2014
As seen on LifeHealthPro.com Opinion If you step outside on a quiet night, clear your mind, and cup your ear with your hand, you may be able to hear the faint sounds of leaders in the insurance industry saying, “I’m mad as hell, and I am not going to take it anymore!” Well, maybe not …Continue Reading
May 7, 2014
As seen on LifeHealthPro.com Innovation Insights If people understood the nature of insurance, how would that impact behavior? When I stop and think about where the life insurance industry is spending energy, I wonder if the balance is a bit off. In my experience, most energy is spent on making products less expensive; making products easier …Continue Reading
March 28, 2014
As seen on LifeHealthPro.com If a tree falls in the woods and there is nobody there to hear it, did it really make a sound? If you expend your best efforts creating customer communications, but nobody “gets” them, has any message been conveyed? The second question feels easier to answer but harder to think about for …Continue Reading