Kill The Policy: 10 Cans Of Inspiration For Insurance Innovation

As seen on LifeHealthPro.com Opinion   If you step outside on a quiet night, clear your mind, and cup your ear with your hand, you may be able to hear the faint sounds of leaders in the insurance industry saying, “I’m mad as hell, and I am not going to take it anymore!” Well, maybe not   …Continue Reading

Babies And Bathwater: Innovating Around The Nature Of Insurance

As seen on LifeHealthPro.com Innovation Insights If people understood the nature of insurance, how would that impact behavior? When I stop and think about where the life insurance industry is spending energy, I wonder if the balance is a bit off. In my experience, most energy is spent on making products less expensive; making products easier   …Continue Reading

Consumer Communication: Outputs Or Outcomes?

As seen on LifeHealthPro.com If a tree falls in the woods and there is nobody there to hear it, did it really make a sound? If you expend your best efforts creating customer communications, but nobody “gets” them, has any message been conveyed? The second question feels easier to answer but harder to think about for   …Continue Reading

A Selfie Of The Life Insurance Industry—The Harsh Reality

As seen on LifeHealthPro.com Sad. Embarrassed. Furious. Hopeful. These are all the emotions I am feeling over an article (link below) that appeared in a new online publication ozy.com. If not for the fact that a reporter contacted me to be interviewed for the article, I am not sure I would ever have known about   …Continue Reading