The insurance industry is ripe for reinvention. Flirting with the Uninterested is our contribution to help leaders like you begin innovating in a “sold, not bought” category.
Do you suspect that there is some brilliant, forward-thinking entrepreneur in a garage somewhere about to reinvent the game? Do you find it hard to make your case for leading change, while everyone else is still talking the same way, doing the same things, and getting the same results? Read More
August 23, 2011
3 comments
If the insurance industry worked on tips, would we be able to price products differently? Would we be able to change pay structures of agents to smooth out the lumpiness of their income? Would we be able to attract a wider group of individuals to the job?
August 10, 2011
4 comments
I can’t resist this. In the last few days, S&P downgraded the pristine credit rating of two leading mutuals, two fraternals, one stock company and a country. What is next? Will planet Earth become a mere AA+, as well? I understand their position. They cannot look past the obvious facts about gross debt, unemployment and spending patterns of …Continue Reading
May 12, 2011
4 comments
Many have suggested that the solution is to simplify the product or make it easier and less painful to buy. And of course these things would help. However there is an area of “white space,” an opportunity that nobody yet owns, that could potentially help even more. That opportunity is language.
April 14, 2011
5 comments
Over the last several decades (yes, decades…), the insurance industry has been observing and lamenting over the decline of life insurance ownership in the U.S., and also the shrinking, aging and general economic malaise of the face-to-face distribution channel. Attempts at modernizing these channels have failed; attempts at growing them significantly have failed; and attempts at going direct have not even had much of a chance to fail or succeed.