The insurance industry is ripe for reinvention. Flirting with the Uninterested is our contribution to help leaders like you begin innovating in a “sold, not bought” category.
Do you suspect that there is some brilliant, forward-thinking entrepreneur in a garage somewhere about to reinvent the game? Do you find it hard to make your case for leading change, while everyone else is still talking the same way, doing the same things, and getting the same results? Read More
May 12, 2011
Many have suggested that the solution is to simplify the product or make it easier and less painful to buy. And of course these things would help. However there is an area of “white space,” an opportunity that nobody yet owns, that could potentially help even more. That opportunity is language.
April 14, 2011
Over the last several decades (yes, decades…), the insurance industry has been observing and lamenting over the decline of life insurance ownership in the U.S., and also the shrinking, aging and general economic malaise of the face-to-face distribution channel. Attempts at modernizing these channels have failed; attempts at growing them significantly have failed; and attempts at going direct have not even had much of a chance to fail or succeed.
March 3, 2011
As the life insurance industry reaches its 50-year record low for life insurance ownership in the U.S. (LIMRA 2010) and companies continue to struggle with how to reach the underserved middle market, one can’t be shocked at why the government is so hell-bent on taxing the cash value. Nobody’s talking about death these days.
January 10, 2011
I predict that Time magazine’s 2010 Person of the Year is going to reinvent the insurance industry. Not sure if he knows this yet, but that’s just because he is still young enough to be insured under his parents’ health policy. Perhaps on his birthday in 2011, when he is no longer covered, he will start thinking about it.