The insurance industry is ripe for reinvention. Flirting with the Uninterested is our contribution to help leaders like you begin innovating in a “sold, not bought” category.
Do you suspect that there is some brilliant, forward-thinking entrepreneur in a garage somewhere about to reinvent the game? Do you find it hard to make your case for leading change, while everyone else is still talking the same way, doing the same things, and getting the same results? Read More
September 15, 2011
This article is the 2.0 to the last one I wrote called What if the Insurance Industry Worked on Tips? While that idea was inspired by a Friday night with an industry colleague who had designs on reinventing the compensation system for insurance agents, we still had the rest of the weekend to figure out what the next generation of product would potentially look like.
August 23, 2011
If the insurance industry worked on tips, would we be able to price products differently? Would we be able to change pay structures of agents to smooth out the lumpiness of their income? Would we be able to attract a wider group of individuals to the job?
August 10, 2011
I can’t resist this. In the last few days, S&P downgraded the pristine credit rating of two leading mutuals, two fraternals, one stock company and a country. What is next? Will planet Earth become a mere AA+, as well? I understand their position. They cannot look past the obvious facts about gross debt, unemployment and spending patterns of …Continue Reading
May 12, 2011
Many have suggested that the solution is to simplify the product or make it easier and less painful to buy. And of course these things would help. However there is an area of “white space,” an opportunity that nobody yet owns, that could potentially help even more. That opportunity is language.