Insurance Insights – The Involvement Factor

A recent study from IBM indicates that the “trust gap” between the industry and the end-consumer is fueling a “business model identity crisis.” In other words, the thing that is keeping most of the industry executives awake at night is the fact that they do not know what the best way to deliver their products and services will look like in the future.

Insurance Industry Innovation – Ideas As A Capital Asset

While innovation and insurance are words not often seen in the same sentence, the tide is changing.

The Elusive Insurance Cross Sell/Up Sell: Truly Unprofitable Or Just Unsexy?

In most industries, it is a widely known fact that it’s easier and more profitable to get a larger share of a current customer’s wallet than to acquire new ones. Your cell phone provider knows it. Your car dealer knows it. Your department store knows it. But your insurance company isn’t so sure about it. Up-selling and cross-selling have plagued the industry for years. Many dabble in it, but refuse to give it a high priority in the innovation pipeline.

Trust As An Innovation – A Communication Lesson From The Florida Insurance Industry

Communication, however, is the act of transferring information from one source to another. If the transfer is not complete, the communication did not take place. The understanding and possibly even retention is the proof that the communication did take place.