Crayon Beats Calculator — Creativity As The Insurance CEO’s Answer To Growing Complexity

Creativity is the ability to generate innovative ideas and manifest them from thought into reality. The process involves original thinking and then producing. This last word of these two sentences make up the key to the creativity castle. When creativity meets commercialization, you have innovation.

Through the Lens of Insurance Agents: A Case For Asking Consumers Directly

There’s a cool opportunity right in front of the eyes of the life insurance industry. The trouble is, their glasses are a little dirty.

ROF vs ROI: What The Financial Services Industry Can Learn From ESPN

Well first, it may be valuable to want to create “fandom” within your customer base. Perhaps there should be more thought and innovation put around making customers feel respected versus products that will squeeze out a little more return for them, or lowering prices.

“Get Out Of My Facebook” – An Insurance Industry Innovator’s Guide To Social Media

As I observe and listen to the challenges, approaches and results of social media in the insurance industry, I cannot help but think about the original cast of Saturday Nite Live and their skit called “Landshark”.