The insurance industry is ripe for reinvention. Flirting with the Uninterested is our contribution to help leaders like you begin innovating in a “sold, not bought” category.
Do you suspect that there is some brilliant, forward-thinking entrepreneur in a garage somewhere about to reinvent the game? Do you find it hard to make your case for leading change, while everyone else is still talking the same way, doing the same things, and getting the same results? Read More
June 12, 2010
Well first, it may be valuable to want to create “fandom” within your customer base. Perhaps there should be more thought and innovation put around making customers feel respected versus products that will squeeze out a little more return for them, or lowering prices.
June 7, 2010
As I observe and listen to the challenges, approaches and results of social media in the insurance industry, I cannot help but think about the original cast of Saturday Nite Live and their skit called “Landshark”.
June 3, 2010
While Obama and this administration are going to fairly extreme measures to intervene in the financial services and health insurance industries, the public may have a different view as to their ability to fix the situation.
May 24, 2010
With ever increasing pressure for companies – particularly publicly traded organizations – to demonstrate return on investment (ROI), it has become evident that the measurements are deeply flawed. That’s not to say there’s one silver bullet for calculating, but with a strategic approach organizations can maximize the accuracy of their innovation efforts.