Insurance Industry Missing A Key Segment: Single Women

The 2010 census will tell us that a staggering number of households do not have children living in them. And a large number of these households are comprised of single people—many of them women. Does this mean the American family is in decline?

Life Insurance And Gen Y, Why Bother?

The Life Insurance Industry has been in distress for years over the aging field force problem—and their resulting inability to reach younger consumers.

Insurance And Financial Companies Struggle To Connect With Millenials

The generational communication gap is becoming an abyss. With the proliferation of social media, texting and other technologies, young people today have all but nearly abandoned the communication technologies and norms that were popular as little as 10 years ago

Financial Services And Insurance Innovation: No More “Fine Print”

Have you ever seen a marketing message for either a financial or an insurance companythat has more disclosure and disclaimer information than actual content? Did you read all of that legal copy? (It’s pretty much a given you didn’t.)