The insurance industry is ripe for reinvention. Flirting with the Uninterested is our contribution to help leaders like you begin innovating in a “sold, not bought” category.
Do you suspect that there is some brilliant, forward-thinking entrepreneur in a garage somewhere about to reinvent the game? Do you find it hard to make your case for leading change, while everyone else is still talking the same way, doing the same things, and getting the same results? Read More
April 2, 2010
Marketing Myopia occurs when company leaders define their mission too narrowly, resulting in business nearsightedness or shortsightedness.
March 30, 2010
Depending on who you ask, you will get different answers about which consumers’ behavior drove the credit crisis.
March 23, 2010
The 2010 census will tell us that a staggering number of households do not have children living in them. And a large number of these households are comprised of single people—many of them women. Does this mean the American family is in decline?
March 19, 2010
The Life Insurance Industry has been in distress for years over the aging field force problem—and their resulting inability to reach younger consumers.