The insurance industry is ripe for reinvention. Flirting with the Uninterested is our contribution to help leaders like you begin innovating in a “sold, not bought” category.
Do you suspect that there is some brilliant, forward-thinking entrepreneur in a garage somewhere about to reinvent the game? Do you find it hard to make your case for leading change, while everyone else is still talking the same way, doing the same things, and getting the same results? Read More
June 18, 2015
The “stuff on demand” economy and what it might mean for the insurance industry.
May 15, 2015
Innovation doesn’t follow current rules. Innovation makes new rules.
April 24, 2015
One of the first things that people in professional sales are taught is that they must perfect their elevator speech, or the short narrative that exactly conveys their value proposition. The reverse elevator speech is key to improving perceptions of our industry and designing customer experiences.
March 31, 2015
Staying on top of consumer attitudes and behaviors can help us identify and seize opportunities to innovate.