Innovation, like parenting, is a scary journey. But also like parenting, it would be a scarier world without it.
Innovation Insights: Disrupters and the disrupted get all the attention these days. But you know who never seems to make big headlines? Brands that have been around for 100+ years.
It’s important to think about your own true core competencies and then match them to unmet needs and emerging trends.
If we replace “sold, not bought” with “bought, not sought,” we can cultivate demand and deliver better on the experience.