Consumers

Here’s One Power Shift That Should Change The Way You Sell

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Staying on top of consumer attitudes and behaviors can help us identify and seize opportunities to innovate.


Mortality: Unleashing Its Hidden Sex Appeal

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As seen on LifeHealthPro Ha! I made you look! Seriously. It’s time for the mortality librarian to take off her glasses, let down her hair, and enjoy some positive attention for a change. The life insurance industry chalks up a lot of negative consumer perceptions to the fact that we have to talk about death. However,   …Continue Reading