The language of insurance is turning off prospects. Especially Gen Y prospects and especially when the word “disability” is used. Did you know that, according to a 2010 study of insurance language conducted by Maddock Douglas, 49 percent of Gen Y associates the word “disability” with being handicapped?* If so, then how many do you …Continue Reading
Do independent financial services entrepreneurs do better when they find a yin for their yang? We call him an Idea Monkey, and her a (Ring)leader. See how they do as a team.
Ok, cut it out. I know you are doing it. See … wait, you just did it again. You did it yesterday. You did it today. You’ve been doing it for years. Stop it. Stop. What? You love to blame the IT department for why you can’t offer more innovative products, services and business models …Continue Reading
As the saying goes, there are only two things that are certain: death and taxes. For the last decade, we weren’t quite so sure about the second one. Read the rest of Maria’s article here, and check back each month for links to new content on LifeHealthPro.com. Thanks! full link to article: http://www.lifehealthpro.com/2013/02/20/does-the-need-for-certainty-kill-innovation