18.7 Million “Stuck Shoppers” Can’t Be Wrong

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Using the words shopping and life insurance in the same sentence is the first indication that the “sold, not bought” paradigm is flipping.

Kill The Policy: 10 Cans Of Inspiration For Insurance Innovation

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As seen on Opinion   If you step outside on a quiet night, clear your mind, and cup your ear with your hand, you may be able to hear the faint sounds of leaders in the insurance industry saying, “I’m mad as hell, and I am not going to take it anymore!” Well, maybe not   …Continue Reading

Babies And Bathwater: Innovating Around The Nature Of Insurance

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As seen on Innovation Insights If people understood the nature of insurance, how would that impact behavior? When I stop and think about where the life insurance industry is spending energy, I wonder if the balance is a bit off. In my experience, most energy is spent on making products less expensive; making products easier   …Continue Reading

Consumer Communication: Outputs Or Outcomes?

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As seen on If a tree falls in the woods and there is nobody there to hear it, did it really make a sound? If you expend your best efforts creating customer communications, but nobody “gets” them, has any message been conveyed? The second question feels easier to answer but harder to think about for   …Continue Reading