There is something about selling on fear that we may inherently think is wrong, even if we intuitively believe it works.
As seen on LifeHealthPro Ha! I made you look! Seriously. It’s time for the mortality librarian to take off her glasses, let down her hair, and enjoy some positive attention for a change. The life insurance industry chalks up a lot of negative consumer perceptions to the fact that we have to talk about death. However, …Continue Reading