Maddock Douglas

Babies And Bathwater: Innovating Around The Nature Of Insurance

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As seen on LifeHealthPro.com Innovation Insights If people understood the nature of insurance, how would that impact behavior? When I stop and think about where the life insurance industry is spending energy, I wonder if the balance is a bit off. In my experience, most energy is spent on making products less expensive; making products easier   …Continue Reading


Consumer Communication: Outputs Or Outcomes?

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As seen on LifeHealthPro.com If a tree falls in the woods and there is nobody there to hear it, did it really make a sound? If you expend your best efforts creating customer communications, but nobody “gets” them, has any message been conveyed? The second question feels easier to answer but harder to think about for   …Continue Reading


A Selfie Of The Life Insurance Industry—The Harsh Reality

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As seen on LifeHealthPro.com Sad. Embarrassed. Furious. Hopeful. These are all the emotions I am feeling over an article (link below) that appeared in a new online publication ozy.com. If not for the fact that a reporter contacted me to be interviewed for the article, I am not sure I would ever have known about   …Continue Reading


Creating Trust In Insurance: Who Is To Blame?

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As seen on LifeHealthPro.com The financial services industry, particularly insurance, is the least-trusted industry globally, according to the Edelman Trust Barometer 2013. This is not inconsistent with Maddock Douglas’ 2012 study that indicates that more than half of the U.S. population lacks trust for insurance companies and insurance agents. While these statistics make the insurance   …Continue Reading