Maddock Douglas

Why Is “Digital” A Noun?

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It’s important to think about your own true core competencies and then match them to unmet needs and emerging trends.


6 Questions To Consider When Drafting A ‘To-Don’t’ List

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It’s time to put a “to-don’t” list on an equal footing with your “to-do” list, creating the time and mind space necessary for cultivating innovation.


Innovative Thinking Vs. Innovation: Key Differences Uncovered

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Innovative thinking, an empowering competency for generating results, needs to be accompanied by innovation.


RIP Sold, Not Bought

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If we replace “sold, not bought” with “bought, not sought,” we can cultivate demand and deliver better on the experience.