Well first, it may be valuable to want to create “fandom” within your customer base. Perhaps there should be more thought and innovation put around making customers feel respected versus products that will squeeze out a little more return for them, or lowering prices.
As I observe and listen to the challenges, approaches and results of social media in the insurance industry, I cannot help but think about the original cast of Saturday Nite Live and their skit called “Landshark”.
While Obama and this administration are going to fairly extreme measures to intervene in the financial services and health insurance industries, the public may have a different view as to their ability to fix the situation.
With ever increasing pressure for companies – particularly publicly traded organizations – to demonstrate return on investment (ROI), it has become evident that the measurements are deeply flawed. That’s not to say there’s one silver bullet for calculating, but with a strategic approach organizations can maximize the accuracy of their innovation efforts.