With ever increasing pressure for companies – particularly publicly traded organizations – to demonstrate return on investment (ROI), it has become evident that the measurements are deeply flawed. That’s not to say there’s one silver bullet for calculating, but with a strategic approach organizations can maximize the accuracy of their innovation efforts.
When insight, or a deep understanding of the public need aligns with an idea to fill that need and effective communication to let the people know, brilliant innovation is born. Perhaps the contingency plans that are already being done by the banks are insufficient for regulators (an idea breakdown) or perhaps they were poorly communicated (a communication breakdown).
I left the Front End of Innovation Conference in Boston this week inspired. Bert Jacobs, Founder ofLife Is Good, has made his entire life and a 100+ million dollar business about optimism.
The value is significant. One of the innovator’s greatest challenges is getting the naysayer to pipe down just long enough to get the idea funded and on its way. “Suspension” could be the answer.