Opportunity

Here’s One Power Shift That Should Change The Way You Sell

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Staying on top of consumer attitudes and behaviors can help us identify and seize opportunities to innovate.


Fear In Life Insurance: Right, Wrong Or Innovation Opportunity?

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An innovation opportunity lies with whoever explores this and, more important, tries something new.


18.7 Million “Stuck Shoppers” Can’t Be Wrong

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Using the words shopping and life insurance in the same sentence is the first indication that the “sold, not bought” paradigm is flipping.