The insurance industry is ripe for reinvention. Flirting with the Uninterested is our contribution to help leaders like you begin innovating in a “sold, not bought” category.
Do you suspect that there is some brilliant, forward-thinking entrepreneur in a garage somewhere about to reinvent the game? Do you find it hard to make your case for leading change, while everyone else is still talking the same way, doing the same things, and getting the same results? Read More
February 12, 2013
If insurance were to be invented today, as though it never existed before, what might it look like? Here is the viewpoint of a crazy lady on a bench.
April 29, 2013
The language of insurance is turning off prospects. Especially Gen Y prospects and especially when the word “disability” is used. Did you know that, according to a 2010 study of insurance language conducted by Maddock Douglas, 49 percent of Gen Y associates the word “disability” with being handicapped?* If so, then how many do you …Continue Reading
April 12, 2013
Does your organization fail to capture innovation white space opportunities because they are playing the “blame game”? We call that “dark space.” Can you relate?
April 5, 2013
A prosumer is what happens when the new consumer becomes an expert. See how it impacts today’s financial advisor. Let’s help them get their groove back, shall we? Based on a video originally created by Joe Andrews.
April 4, 2013
Do independent financial services entrepreneurs do better when they find a yin for their yang? We call him an Idea Monkey, and her a (Ring)leader. See how they do as a team.